Privacy Policy
Effective Date: June 9, 2025
At Hacienda Coloma S.A.S., identified with Tax ID (NIT) 900.507.571, we are committed to the security and protection of the information of our clients, visitors, and users. This Privacy Policy explains how we collect, use, and protect your information, in compliance with Law 1581 of 2012 and its regulatory decrees in Colombia.
I. Identification of the Data Controller
II. Purpose of Data Processing
Hacienda Coloma S.A.S. collects your personal data for the following purposes:
- For Management of Bookings and Services:
- To process, confirm, and manage bookings for the “Coffee Tour” and other experiences purchased through our website.
- To assign the appropriate tour guide for the experience (in Spanish or bilingual) based on the visitor’s nationality and primary language.
- To correctly calculate ticket prices based on the provided age.
- To verify the identity of the booking holders.
- To manage payments for our services, either in person at the hacienda or through our online payment gateway.
- To issue billing documents and comply with our tax and legal obligations.
- To send transactional communications related to your booking (confirmations, reminders, important information for your visit).
- For Handling Inquiries and Requests:
- To respond to questions, complaints, or requests for information about our services, such as lodging inquiries received through our contact form or WhatsApp button.
- To manage direct communication voluntarily initiated by the user.
- For Security and Control Purposes:
- To maintain accounting and administrative records.
- To ensure the security of our visitors and facilities.
- For the Improvement of Our Service:
- We use analytics tools like Google Analytics to understand how users navigate our website. We do this with anonymized data to improve functionality, service offerings, and the overall user experience.
III. Types of Personal Data Collected
For the purposes described, we may collect the following data:
- For online bookings (WooCommerce): Full name, ID number (passport, national ID, etc.), nationality, age, billing address, email, and phone number.
- On the contact form: Name, email, phone number, and the content of the inquiry.
- Browse data (Cookies): Through tools like Google Analytics, we may collect anonymous data such as IP address, browser type, and pages visited on our site for statistical purposes.
IV. Processing of Sensitive Data
Hacienda Coloma S.A.S. does not collect sensitive data. Information about age is requested solely for the purpose of applying the corresponding rates, and nationality is requested to assign the appropriate guide for the tour. This data is used exclusively to organize and personalize your visit experience.
V. Data Transfer to Third Parties
To operate, we share your information only with the following third parties, always ensuring the security of your data:
- Payment Gateway: To process online transactions, your payment data is managed directly by Epayco, an external platform that complies with the highest security standards for financial transactions. Hacienda Coloma S.A.S. does not store sensitive information from your credit or debit cards.
- Analytics Tools: We share anonymized Browse information with Google Analytics to analyze user behavior on our website.
VI. Rights of the Data Subjects
As the subject of your personal data, you have the right to:
- Know, update, and rectify your personal data.
- Request proof of the authorization granted for the processing of your data.
- Be informed about the use that has been given to your information.
- File complaints with the Superintendence of Industry and Commerce for violations of the law.
- Revoke the authorization and/or request the deletion of your data when the principles, rights, and constitutional and legal guarantees are not respected.
- Access your personal data that has been processed, free of charge.
VII. Procedure to Exercise Your Rights
If you wish to exercise any of your rights, you can send a request to our contact email:
[email protected]. Your request must contain at least your full name, identification number, a description of the inquiry or request, and contact information to receive the response.
VIII. Information Security and Data Retention
Hacienda Coloma S.A.S. adopts the necessary technical, human, and administrative measures to protect the information of the data subjects and to prevent its alteration, loss, consultation, use, or unauthorized access.
Your personal data will be kept for the time necessary to fulfill the purposes for which it was collected, and to comply with our legal obligations (such as accounting and tax requirements). Once the purpose has been fulfilled, the data will be securely deleted.
IX. Policy Validity
This Privacy Policy is effective as of its publication date. Any substantial changes to the treatment policies will be communicated to the data subjects in a timely manner.
